Want to know your users better? Run your own analytics!
(Originally posted on theicebreak blog.) Theicebreak is all about understanding relationships. It makes sense then that we would want to ensure that we have a strong understanding of who we are in a relationship with - our user base.
To do so, we really focus on tracking every feature and functionality through cohort analysis, as championed by Fred Wilson, Dave McClure, Eric Ries’s lean startup …